Dealer-FX Group

  • Marketing Manager

    Job Locations CA-ON-Markham
    Posted Date 3 weeks ago(1/4/2019 2:43 PM)
    ID
    2018-1372
    # of Openings
    1
    Category
    Marketing
  • Overview

    • Grasping Behaviour trends
    • Generating creative ideas
    • Highly skilled in specialized marketing concepts
    • Defining Marketing Communication Campaigns
    • Executing Go-to-Market strategy

    If these bullets paint a picture of your next career challenge, keep reading, we’ve got a great opportunity for you!

     

    WHAT WE DO 

    Challenge. Core values we live by. A company that Thinks Differently.

     

    We are a team of 400+ passionate people who work on SaaS based solutions for the Automotive Industry in North America. We’re disrupting in our space and leading our competitors because our applications are complex, well supported and led by a management team that knows exactly how we are going to WIN. We just need your help getting there.  

     

    We get lots of recognition (Deloitte Technology Fast 500 – AGAIN, 5 times running!) and have grown rapidly. Deployments are used by millions of users every day, generating millions of dollars in revenue with top brand automotive manufacturers (Audi, Nissan, FCA, Toyota, Lexus).

     

    We have a culture of shared ownership that lends well to our fast paced and ever-changing atmosphere. 

    We are responsible for executing OEM and dealer marketing programs. As our Marketing Manager, you will work with the OEM, Director of Marketing, and internal stakeholders from the marketing and program management teams. Collaboration is key!

    Using market insight and marketing best practices you will work closely with your Dealer-FX counterparts to define innovative marketing communication campaigns to our dealer clients. You will work with the OEM Marketing Manager to execute the go-to-market strategy ensuring that product positioning, program benefits and target customers are clearly identified and understood.

      

    There’s a list of traditional requirements and qualifications below if you want more detail. 

    Responsibilities

    We are looking for determined and enthusiastic Marketing Manager to help us in our overall marketing efforts. The successful candidate will join a dedicated, energetic and innovative team who are responsible for executing OEM and dealer marketing programs. As a Marketing Manager you will work with the Director of Marketing, and internal stakeholders from the marketing and program management teams.

     

    Using market insight and marketing best practices you will work closely with your Dealer-FX counterparts to define innovative marketing communication campaigns to our dealer clients. You will work with the Director of Marketing to help plan and execute the go-to-market strategy ensuring that product positioning, program benefits and target customers are clearly identified and understood.

     

    Summary:

    A Marketing Manager should be a marketing professional with an advanced understanding of behavior trends and the ability generate creative ideas. You will be passionate about your field and well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help grow and retain dealers on our OEM specific programs.

     

    Responsibilities:

    • Plan, execute and deliver marketing programs to support the expansion and growth of the company’s services and products through appropriate channels (social media, email marketing, direct mail, event marketing)
    • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
    • Work closely with the internal Marketing team and Sales Operations to ensure flawless execution and communication on every element of the initiatives. This role is the ‘keeper’ of the corporate brand approach & guidelines within the company and to ensure the consistency of all assets.
    • Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise
    • Drive outbound or inbound marketing activities by demonstrating expertise in various areas (content optimization, email marketing, digital marketing and event planning etc.)
    • Identify challenges within existing marketing campaigns and develop pragmatic solutions within budgetary constraints
    • Liaise with external vendors to execute industry events and campaigns
    • Collaborate with marketing and other departments to deliver on marketing plans
    • Analyze marketing data (campaign results, conversion rates, traffic etc.)
    • Undertake individual tasks of a marketing plan as assigned

    Qualifications

     

    Qualifications:

    • Bachelor’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
    • 5+ Years of Marketing Communications Experience
    • Strong team player with the ability to manage within the confines of a corporate process/ procedures
    • Experience in digital marketing, social media, traditional media and with vendor management
    • Excellent communication and decision-making skills
    • Advanced computer skills, including MS Office, marketing software (CRM) and applications (Web analytics, Google Adwords etc.)
    • Working knowledge of HTML
    • Well-organized and detail oriented

     

    Please no unsolicited agency referrals.

     

     

    Dealer-FX is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or any other characteristic protected by law. Accommodation is available upon request for applicants with disabilities.

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